FEB 20 RELEASE PREVIEW | 9pm est.

February 20, 2014 ROBERT BAILEY

SHOW THE WORLD UNDER 100 CREW
OUR UNDER 100 line. We only print 100 of each size, then hand sew on our special tag and Dana hand numbers your garment. #takeprideinyourwork

"show the world who the fuck you are" sorry about "fuck" but to me it adds aggression to the phrase. And to me, if you are not facing your dreams aggressively, you will never achieve them.

GIRL'S GREATNESS TANK

Super lighweight tank. Very soft. We printed this tank with a water base ink. Un like plastisol you can barely feel this ink. I promise you we will continue to make production decisions like this to guarantee our product is always improving. Dana fits great In a small

We should all chase something. Chase your dreams, chase greatness. This tank reads " GREATNESS... Settle For Nothing" I constantly reflect on life, on where I am, on where I am headed. I never want to just except where I am. I want to improve, I want to grow. I will except nothing less then greatness.

GIRL'S BURY THE DEAD TANK

This was one of our first designs. It has been tweaked over the last two years but stays true to its original design. "When the times comes there will not be enough people to bury the dead" People always want to know the meaning behind this quote. The truth is... it's a quote from my mom that is taken out of context to make her seem like a crazy person. But We ask you to take your own meaning from the shirt. Much like the brand itself. Printed with Gray and black ink on a light weight racer back tank, Wife is wearing a small.

GIRL'S PURPLE HUSTLE HARDER TANK

ANOTHER throwback design. HUSTLE HARDER. This is a variation of one of our originals. The Concept is simple. If you want something, you are going to need to work for it... and if you want more then that well...

BLUE GREATNESS IS BUILT HOOD

Bringing it back in blue since you guys Loved the red so much!
Hand-printed and limited but not "under100"
This is a uni sex fit. Dana is wearing a XS and Rob wears a XXL.
GREATNESS IS BUILT. People confuse greatness. There are a lot of people that are handed business and opportunities…but that is not greatness. Greatness is built from the ground… greatness is built over time. We all have the opportunity to be great. This zip up is a reminder. Chase your Dreams.

I SHALL NOT FLAG NOR FAIL HOOD
I always comeback to this design.... I have found that this design always catches my eye when I see people wearing it. I SHALL NOT FLAG NOR FAIL printed across the front sums up the brand. I shall not be defeated by anyone, I will not defeat myself. I will not except failure as my final resting place. We went with a tone on tone print with red accents. Hand printed and as always limited.

I am wearing a XXL and DLB is wearing a small.

GRAY UNISEX AXE & ANCHOR TANK

I designed this a while back. People that work in house Love it, so we wanted to release it to the masses ;) Our AXE/ANCHOR logo printed on the side Huge! We are calling this a uni-sex tank, but it is styled more for men. Dana Often wears these in XS and just cuts off the piping making it into a stringer tank. Rob wears a XXL although can fit into a XL

RED and GREEN "GREATNESS" Ts

We decided to get these shirt in Last minute. We where not planning on getting them on this release. But, here we are. They are very limited. We are taking half of the stock we have to the Arnold next week.

We printed these shirts with a water base ink. Un like plastisol you can barely feel this ink. I promise you we will continue to make production decisions like this to guarantee our product is always improving. Dana fits great In a small, and I wear a XXL.

The Shirt reads " GREATNESS... Settle For Nothing" I constantly reflect on life, on where I am, on where I am headed. I never want to just except where I am. I want to improve, I want to grow. I will except nothing less then greatness.