MARCH 18th 9PM EST RELEASE PREVIEW

This was the bag that everyone told me would never happen. I took my time with this bag.  The one thing that people where surprised by when they received the first run of these (in black) was the size.  This is a large duffle.  YKK Heavy duty zippers, Water Repellent 1680D Ballistic Nylon.  This fabric went through a lot of extra steps to give it the character we wanted.  The Fabric was cut by the US mill then sent to us to hand-print.  Once the fabric was printed we sent it back to the mill which they then assembled the bag..... sent it back to the FNF warhouse.  We then hand distressed the bag and hit is with a red over-spray.  This bag has been flown back and forth from the east coast and the west coast a few times, and touched by hands more then any other bag out there.  I really believe that these extra steps make this bag unlike anything else on the market.  More then that, I think that is a perfect representation of our brand.  The extra steps, the process and the hands on approach...  I could not be happier with this bag. Please watch the video below for the full story.  The first version of this bag was done in black.  We made 250 of them and they sold out instantly.  We will be releasing 225 of this red bag. The video has the full process.

  

Bringing it back in BLACK with Mint ink since you guys Loved the red so much!  The back and hood are printed black on black.

Hand-printed and limited but not "under100"

This is a uni sex fit.  Dana is wearing a XS and Rob wears a XXL.  

GREATNESS IS BUILT.  People confuse greatness.  There are a lot of people that are handed business and opportunities…but that is not greatness.  Greatness is built from the ground… greatness is built over time.  We all have the opportunity to be great.  This zip up is a reminder.  Chase your Dreams.

PSSSSSHHHH These are all I wear now.  I have officially fallen in love with this cut.  I feel like it makes me look huge.  The cut is guaranteed to make your shoulders look bigger. lol  Hand Printed and limited

Bringing it back in OLIVE since you guys Loved the red so much!

Hand-printed and limited but not "under100"

This is a uni sex fit.  Dana is wearing a XS and Rob wears a XXL.  

GREATNESS IS BUILT.  People confuse greatness.  There are a lot of people that are handed business and opportunities…but that is not greatness.  Greatness is built from the ground… greatness is built over time.  We all have the opportunity to be great.  This zip up is a reminder.  Chase your Dreams.

People are loosing their shit over this color combo! We printed these shirts for the Arnold and have a little left over. Dana fits great In a small, and I wear a XXL.

The Shirt reads " GREATNESS... Settle For Nothing"  I constantly reflect on life, on where I am, on where I am headed.  I never want to just except where I am.  I want to improve, I want to grow.  I will except nothing less then greatness.

This is personally My fave version of this shirt. We printed these shirts for the Arnold and have a little left over. Dana fits great In a small, and I wear a XXL.

The Shirt reads " GREATNESS... Settle For Nothing"  I constantly reflect on life, on where I am, on where I am headed.  I never want to just except where I am.  I want to improve, I want to grow.  I will except nothing less then greatness.

Black On black, printed by hand and limited. 'NO SLEEP' design on the back.  This sums me up.  Sacrifice everything for your vision of greatness.  We should all chase something. Chase your dreams, chase greatness.  This tank reads " GREATNESS... Settle For Nothing"  I constantly reflect on life, on where I am, on where I am headed.  I never want to just except where I am.  I want to improve, I want to grow.  I will except nothing less then greatness.  We also added a hip print to this item which I think is an awesome little addition. Rob wears a XXL, dana fits very well in a XS. We are calling this a uni-sex tank, but it is styled more for men.

each poster is signed by DLB!  We are adding 2 more to the 2 already existing posters.

I designed this a while back.  People that work in house Love it, so we wanted to release it to the masses ;) Orange was a request:) Our AXE/ANCHOR logo printed on the side Huge!  We are calling this a uni-sex tank, but it is styled more for men.  Dana Often wears these in XS and just cuts off the piping making it into a stringer tank.  Rob wears a XXL although can fit into a XL

I don't even know where to start with these.  Dana has worn Crop pants like these forever but Has never loved them.  The cool thing now is we can change things.  So…. Dana and I sat down with the mill 3 months ago and started designing.  After a few prototypes we land on this design.  The waste band… the weight, the cut….. I love it all.  We will continue to improve product and come up with our own designs.

These fit true to size. Dana can wear a small but she likes a Med better for training.

"I wanted to create my own sweat pants.  Something that I loved and something that worked for me both in the gym and out.  When I am training, comfort and being able to move are very important to me.  I cannot train unless I am comfortable.  I do not like to feel restricted, hence the cut shirts and baggy sweats. I wanted a sweat pant that would be baggy but not be dragging on the floor.  I used to buy sweat pants and would constantly be rolling the pant legs up to train. One reason, because they were hot, and second reason, so I wasn’t stepping on them as I train. So when I designed these cropped sweats, I had three things that I wanted to focus my design on: light weight, comfortable, and cropped.  AND I think I conquered all three!!

The material I chose was a lightweight tri-blend that is soft and very moveable.  I shortened the sweats to make them crop, and added an elastic band that holds the pants in place just below the knee.  This way they still have that scrunched up sweatpants look, without all the bulkiness.  I did a lot of comparisons of waist bands of my favorite sweats, and in my opinion, improved it with the thick waist band that stays in place and will not dig into your hips.  You can also chose to fold it down, if you want.  I chose not to have any pockets on the side of the pants, again to keep them light weight and take away bulkiness, but added a pocket in the back just for some style points (perfect spot for our tag!).  

We will be coming out with more cropped sweats in many designs and other colors.  I hope you LOVE them as much as I do!!!!! "

<3 DLB

Our under100 line.  We only print 100 of each size, then hand sew on our special tag and Dana hand numbers your garment. #takeprideinyourwork "show the world who the fuck you are"  sorry about "fuck" but to me it adds aggression to the phrase.  And to me, if you are not facing your dreams aggressively, you will never achieve them.

So this was a concept that I came up with when I was spraying the walls of the gym black.  I was wearing a brand new, white hat while I was painting.  After I got done spraying the walls, I noticed this fantastic gradient of overspray all over the hat, and I loved it.  So the idea was born for overspray hats.  We hand-print the front and hand-print the brim.  I then take each individual hat and give it an overspray using a low pressure spray paint can.  I have always loved things that look like they are a little bit worn and have some work behind them.   And this hat gives that impression from the second you put it on.

The Black hat is oversprayed with Red and Black. The Blue Hat is sprayed with a dark Blue.

One size fits all. Quantities are limited.  Please take a moment to watch the video of the process below.